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SEW Experts: Landing Pages and the Decision-Making Process

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Search Engine Watch Expert - Tim AshLanding page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.

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