Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!