Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!