Online advertising networks are struggling to make ends meet during a tough economy and a slowdown in industry growth. JellyCloud and Adzilla have shut down while AdBrite had to lay off 40% of its staff.
It's a crowded field with over 300 ad networks, many of them designed to target niche markets. Bigger ad networks, such as AOL's Platform-A, are experiencing struggles in niches such as auto, financial, and telecommunications.
What do you think of this slowdown? What are your experiences with ad networks? Let us know in the comments.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.