Online advertising networks are struggling to make ends meet during a tough economy and a slowdown in industry growth. JellyCloud and Adzilla have shut down while AdBrite had to lay off 40% of its staff.
It's a crowded field with over 300 ad networks, many of them designed to target niche markets. Bigger ad networks, such as AOL's Platform-A, are experiencing struggles in niches such as auto, financial, and telecommunications.
What do you think of this slowdown? What are your experiences with ad networks? Let us know in the comments.
via WSJ
Related Reading:
Simple Text Ads are Still Most Popular Online Ads
MySpace Launches Self-Service Ad Platform
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.
