SEO News
Search

Online Advertising Networks Struggle As Industry Growth Slows

johnson-nathania
by , Comments

Online advertising networks are struggling to make ends meet during a tough economy and a slowdown in industry growth. JellyCloud and Adzilla have shut down while AdBrite had to lay off 40% of its staff.

It's a crowded field with over 300 ad networks, many of them designed to target niche markets. Bigger ad networks, such as AOL's Platform-A, are experiencing struggles in niches such as auto, financial, and telecommunications.

What do you think of this slowdown? What are your experiences with ad networks? Let us know in the comments.

via WSJ

Related Reading:
Simple Text Ads are Still Most Popular Online Ads
MySpace Launches Self-Service Ad Platform


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus