We know that searchers want answers, and there are plenty of answer sites out there to fuel their curiosity. Now, Microsoft's Live Search team is including some answers in their search results.
Encyclopedia, Traffic and Horoscope information will now display answers within results. For example, you can type in the question "How tall is Mount Everest?" and get the answer in the results.
I think search marketers will be happy about this. If you're trying to sell a product, it can be frustrating when people come to your site who have no intention of buying anything.
The Live Search team says even more answers will be included in the future.
What do you think about the update? Let us know in the comments.
Early Bird Rates Expire Thursday, May 9
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by May 9!
