Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be interviewed by Matt McGowan, Global VP of Marketing at Incisive Media, during an SES Webcast on Friday, Nov. 7, 2008, at 1:00 p.m. EDT / 10:00 a.m. PDT. The title of Bill's presentation is: “We Are What We Search.”
At a time when search engines are rapidly replacing the yellow pages (and news search engines are routinely scooping daily newspapers), Bill has access to a wealth of consumer information about Internet user behavior that was never available before. Bill is well known in the search industry for mining the latest Hitwise data, which is a sample of over 10 million Internet users U.S. and 25 million worldwide, to glean insights on the sites we collectively visit, what we search for and what that tells us about ourselves.
I spoke with Bill yesterday and he shared this news nugget with me: “I'm going to talk primarily about what search term data can tell us about the economy and consumer sentiment. I'll also spend some time on finding insights on the effect of an economic downturn on search. You might expect that with recent contractions in online retail that search traffic to that category would be declining....Our data (while showing a recent small drop-off) indicates that search traffic to retail is up over the previous year....”
Bill's webcast will cover other news-breaking search trends, implications for online advertisers, and he will give Webcast participants opportunities to ask him their most burning search trend questions! Oh, and Bill will give away 10 copies of his latest book, “Click: What Millions of People Are Doing Online and Why It Matters,” to the best questions fielded during the SES Webcast.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.