Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? In today's enterprise search marketing column, "Maintaining Your Company's Image in the SERPs," Aaron Shear explains that building alternative media types, and linking to compelling content about your company on other sites, can often clear up the majority of the unwanted press by moving it down through the rankings.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!