Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? In today's enterprise search marketing column, "Maintaining Your Company's Image in the SERPs," Aaron Shear explains that building alternative media types, and linking to compelling content about your company on other sites, can often clear up the majority of the unwanted press by moving it down through the rankings.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.