Yellowbook's video advertisers will now be showcased on YouTube via a content partnership agreement between the two. This is indeed an interesting partnership as yellow pages publishers attempt to transition their business online and YouTube continues its attempt to bring home the bacon for Google.
“We're pleased to be the first internet yellow pages publisher to offer YouTube as a distribution channel for our video advertisers,” said Pat Marshall, chief new media officer for Yellowbook. “Video advertising on yellowbook.com and via YouTube distribution uniquely promotes Yellowbook's advertisers to more potential customers than ever before.”
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!