In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR. So what happens with new accounts? Since there's no CTR data on which to base QS, how does Google determine minimum bids? In today's Profitable PPC column, "The Account Quality Score: Money Pit for the Uninformed," David Szetela outlines what happens with new AdWords accounts, and what you can do about it.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!