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Microsoft Goes after the Verizon Default Search Deal

johnson-nathania
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Microsoft is attempting to pull the rug out from under Google's talks with Verizon to be the default search engine on its mobile phones. And they're doing so by dishing out the dough.

It's no secret that Microsoft has a bunch of cash on hand. They've been using some of it to create incentive programs like Cashback and SearchPerks to essentially pay people to search.

Now, it looks like they're willing to shell out some green by offering Verizon a larger piece of the revenue-sharing pie than Google has thus far offered.

Could this be why Google was unwilling to spend moolah on a costly court battle defending its now-defunct search advertising deal with Yahoo? Both Google and Yahoo said they could have won the suit, but Google declined to pursue it.

Could this be why Steve Ballmer is saying he's not interested in acquiring Yahoo anymore (depsite the blue light special)?

Mobile is hot and it's only going to get hotter. Becoming the default search engine on the largest mobile carrier in the U.S. (Verizon recently won approval for their acquisition of Alltel) is prime real estate indeed.


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