When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. In today's SEM agency issues column, "Universal Search: The (War) Elephant in the Room," William Flaiz compares universal search to the war elephants, and notes that search marketers must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!