Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. In today's natural search column, "Google AdWords Quality Score -- That's Old-School for SEO," Mark Jackson explains that by optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.