Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. In today's natural search column, "Google AdWords Quality Score -- That's Old-School for SEO," Mark Jackson explains that by optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!