Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions. The tool was available in limited release by invitation/application only.
Now, the tool is available to anyone with a Google account. There are also some new features for Ad Planner.
Define your audience by keywords and geography - You can use search terms and location to help determine your target audience
Site results management - Choose among three new ranking methods to display results from the sites you're considering running your campaigns on. Select from niche sites, larger sites, or a balance of the two.
Interactive bubble chart - this feature helps offers a visual that helps you compare demographics, frequency, traffic, and unique visitors.
International demographic data - Check out audience data from France, Germany, Italy, Spain, and the UK.
Does Google Analytics Share Data with Google Trends and Ad Planner?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.