Incisive Media announced today that Matt McGowan is being promoted to vice president and publisher for its digital marketing businesses, including the ClickZ network, Search Engine Watch and the Search Engine Strategies conference series. Matt, who was formerly the global VP of marketing for the group, will oversee all non-editorial functions including sales, marketing and operations. He will report to Kevin Vermeulen, senior vice president.
Matt joined Incisive Media in 2006. Before that, he had served as vice president – sales, marketing and operations for PropertyRoom.com. He began his media career as a marketing manager for Pearson PLC.
McGowan holds a bachelor's degree from Lafayette College and received his MBA from the University of Oxford. He will continue to be based in New York City.
In a press release, Vermeulen said, “We're pleased that Matt will be leading the expansion of these fast-growing brands that are widely recognized as key resources for interactive marketers.”
Matt is well-known in the search industry. In addition to seeing him at Search Engine Strategies conferences and expos on several continents, he has also started moderating SES Webcasts, including the one last Friday with Bill Tancer of Hitwise.
John Connor Mulligan of SEO-PR interviewed Matt during SES New York 2008 -- in Times Square. If you look closely, you'll see a big shamrock in Matt's lapel. Hmmmmm. Do you think, maybe, McGowan is a wee bit Irish?
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!