The success of your testing program relies heavily on the cooperation of many people in your organization. In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.