The success of your testing program relies heavily on the cooperation of many people in your organization. In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
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ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!