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SEW Experts: The Good, the Bad and the Ugly: Click-Through and Conversion Rates

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Search Engine Watch Expert - David SzetelaWhat's a good click-through rate for a search ad? What's a good conversion rate? That's not an easy question to generalize on, but in today's Profitable PPC column, "The Good, the Bad and the Ugly: Click-Through and Conversion Rates," David Szetela shares some guidelines that can help you decide if yours is acceptable.

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