What's a good click-through rate for a search ad? What's a good conversion rate? That's not an easy question to generalize on, but in today's Profitable PPC column, "The Good, the Bad and the Ugly: Click-Through and Conversion Rates," David Szetela shares some guidelines that can help you decide if yours is acceptable.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!