What's a good click-through rate for a search ad? What's a good conversion rate? That's not an easy question to generalize on, but in today's Profitable PPC column, "The Good, the Bad and the Ugly: Click-Through and Conversion Rates," David Szetela shares some guidelines that can help you decide if yours is acceptable.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.