Paid search has come to YouTube. Users can pay to have their videos appear in a right hand sidebar called "Sponsored Videos" in the results of desired search terms.
It works pretty much exactly like AdWords. You bid on terms, set daily limits, etc. You only pay when someone clicks to watch.
Check out YouTube's YouTube video for more details:
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!