Paid search has come to YouTube. Users can pay to have their videos appear in a right hand sidebar called "Sponsored Videos" in the results of desired search terms.
It works pretty much exactly like AdWords. You bid on terms, set daily limits, etc. You only pay when someone clicks to watch.
Check out YouTube's YouTube video for more details:
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!