The accountability of online marketing is only as good as the analytics an advertiser employs. In today's vertical search column, "Offline and Online Conversions Tracking: Increase Your ROI," local search expert Gregg Stewart explains that tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!