Walmart has sent a DMCA notice to TechCrunch and SearchAllDeals.com, a shopping search engine and deals aggregator. (Think of it as the Techmeme for deals on the web, with a Google custom search engine to boot.)
Both sites posted some information about "Black Friday" sales for discount giant Wal-mart. But Wal-mart is claiming copyright infringement. It's also saying the info wasn't supposed to be out before November 24th.
The problem is SearchAllDeals doesn't host content. It simply links to it. This amounts to free advertising for Wal-mart.
And since TechCrunch also has the info, then Wal-mart has a leak problem, which is neither TechCrunch or SearchAllDeal's problem.
If I were a competitor such as Target or K-mart, I'd be stepping up to the plate and making the most of this "controversy" by freely offering up my own deals.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!