Even after you've won the client's business and run a successful program, you still have to show the client what you did for their money. In today's SEM agency issues column, "Great Expectations: How to Communicate SEO Value," William Flaiz points out that communicating the value your search program provided is not to be taken lightly. It could mean the difference between a renewal and a one-off client project.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!