Advertising network AdBrite is now offering CPC (click per cost) for banner ads. Customers were already able to bid via CPC on search placements and text ads. Previously, graphical ads were restricted to CPM (cost per impression).
"AdBrite is committed to our advertisers' success," said AdBrite CEO, Ignacio Fanlo. "Allowing them to pay for performance makes sense. More than 90 million consumers visit AdBrite's sites every month, and our new CPC auction provides an effective and low-risk way for advertisers to engage them."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!