Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. In today's small business search engine marketing column, "25 Design Best Practices for Your Small Business Web Site," Carrie Hill offers a list to get a good start on finding the best Web site platform and design elements for your businesses audience.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.