Does your site maintain its usability across many browsers? If not, you could end up leaving money on the table this holiday season. Browsers such as Firefox, Chrome, and Safari (which comes standard on Macs) now make up about 30% of the browser market. Firefox alone enjoys 20% of the overall market share.
Matt Poepsel, vice president of Gomez, Inc., whose services test and monitor the performance of websites says that the increase of non-Internet Explorer browsers could cause some e-tailers grief.
"This year more than ever, websites can look and function differently from one browser to another. Online retailers can no longer assume that all shoppers are using Internet Explorer. They must ensure their sites look good and work well across a wide range of browsers - or risk frustrating customers and losing the sale."
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.