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Online Black Friday Sales Up 1% Over Last Year

johnson-nathania
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Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online shoppers spent $534 million, up from $531 million for Black Friday 2007.

One of the advantages for online shopping is sleeping in (and not trampling Wal-mart employees to death). Online spending peaked between 12-4pm with the 8am to 12pm slot following closely behind:

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However, it's today's sales that may be the strongest indicator of the overall season. Cyber Monday growth rates are strongly correlated to the growth rate of the full holiday season.

cybermondaygrowthrateshistorical.jpg


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