Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online shoppers spent $534 million, up from $531 million for Black Friday 2007.
One of the advantages for online shopping is sleeping in (and not trampling Wal-mart employees to death). Online spending peaked between 12-4pm with the 8am to 12pm slot following closely behind:
However, it's today's sales that may be the strongest indicator of the overall season. Cyber Monday growth rates are strongly correlated to the growth rate of the full holiday season.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!