Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online shoppers spent $534 million, up from $531 million for Black Friday 2007.
One of the advantages for online shopping is sleeping in (and not trampling Wal-mart employees to death). Online spending peaked between 12-4pm with the 8am to 12pm slot following closely behind:
However, it's today's sales that may be the strongest indicator of the overall season. Cyber Monday growth rates are strongly correlated to the growth rate of the full holiday season.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!