Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. In today's SEM 101 column, "Keyword Discovery 101, Part 1," Ron Jones begins to outline a sound keyword strategy.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!