Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. In today's SEM 101 column, "Keyword Discovery 101, Part 1," Ron Jones begins to outline a sound keyword strategy.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!