Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. In today's small business search engine marketing column, "PPC & SEO -- Two Great Tastes that Taste Great Together," Carrie Hill explains that the same effect can be had when you combine paid search advertising with search engine optimization efforts.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.