We've already described some key roles necessary for a successful landing page optimization program. In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 3," Tim Ash examines three more roles: the copywriter, marketing manager, and user experience expert.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!