We've already described some key roles necessary for a successful landing page optimization program. In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 3," Tim Ash examines three more roles: the copywriter, marketing manager, and user experience expert.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.