Ivory Investment Management LP is calling for Yahoo to sell its search to Microsoft. Ivory owns 1.5% of Yahoo shares.
Ivory is smart to call for only selling search to Microsoft, as Steve Ballmer has repeatedly made clear that he's no longer interested in buying the whole enchilada.
However, Microsoft has already snagged two Yahoo acquisitions in the form of executives who know a thing or two about search. Is there any incentive left for Microsoft to return to its scorned lover for another negotiation?
Tell me your thoughts in the comments.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!