Search Engine Watch
SEO News
johnson-nathania

Yahoo Shareholder Wants Search Sold to Microsoft

by ,  Comments

Ivory Investment Management LP is calling for Yahoo to sell its search to Microsoft. Ivory owns 1.5% of Yahoo shares.

Ivory is smart to call for only selling search to Microsoft, as Steve Ballmer has repeatedly made clear that he's no longer interested in buying the whole enchilada.

However, Microsoft has already snagged two Yahoo acquisitions in the form of executives who know a thing or two about search. Is there any incentive left for Microsoft to return to its scorned lover for another negotiation?

Tell me your thoughts in the comments.


Know your Ambiguous Customer: Effective Multi-Channel Tracking
ClickZ Academy Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!

Recommend this story

Commenting policy Add a Comment