You've heard about keyword research, optimized copy and link building, but did you know that the way your site's pages are organized affects SEO too?. In today's SEM 101 column, "SEO Site Structure 101, Part 1," Ron Jones explains how search engines crawl your site and why it's important to pay attention to site architecture.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.