IndustryChinese Internet Portal Sina Buys Focus Media for $1 Billion

Chinese Internet Portal Sina Buys Focus Media for $1 Billion

Chinese internet portal Sina.com, has announced plans to buy parts of Focus Media for $1 billion, according to the New York Times.

Focus Media is an outdoor digital advertising company, using LCDs to display ads, as well as an internet advertising company. Sina.com, incidentally is purchasing the outdoor ad portion while Focus retains the internet ad part.Sina.com uses Google for web search and advertising.

In a statement released by Sina, President and CEO Charles Chao said, “The transaction is intended to combine the forces of the two of the most powerful new media advertising platforms in China to provide more effective and integrated marketing solutions to our customers. We believe that this business combination will significantly extend our media reach and influence, reinforcing our position as a partner of choice in new-media advertising in China.”

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y