Landing page testing isn't just about creative; you have to have tech types involved in the process, as well. In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!