Landing page testing isn't just about creative; you have to have tech types involved in the process, as well. In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.