Motley Fool has reported that holiday spending at eBay this year is lower than last year, despite the fact that one would expect them to be a good source of lower priced gifts in these hard economic times.
Meanwhile Amazon has reported higher sales numbers over last year.
Are people forgoing secondhand for discounted new items? Or is there another reason eBay is being bypassed?
To truly see what is happening I would like to be able to track the number of sales being done through Craigslist. Given you have to generally pay for shipping when buying through eBay, is it possible people are going through Craigslist to save the shipping and increase the buying power of their total dollar spend?
If we had these numbers maybe they would give eBay a way to continue their growth potential.
Online spending did have a spurt for the last weekend before Christmas as we reported the other day.
Could eBay have another growth spurt if they made localization easier to organize? Right now they have hit a wall, but it could be one they can move by making the interface a little more intuitive for new users and add better access to local auctions.
If you guys over at eBay use these ideas don't forget to drop a few bucks in my Paypal account.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!