Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. In today's building brand equity column, "Will Social Networks Become the New Inbox? Part 2," Erik Qualman explains that good businesses realize that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!