Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. In today's building brand equity column, "Will Social Networks Become the New Inbox? Part 2," Erik Qualman explains that good businesses realize that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.