Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. In today's building brand equity column, "Will Social Networks Become the New Inbox? Part 2," Erik Qualman explains that good businesses realize that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!