Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. In today's building brand equity column, "Will Social Networks Become the New Inbox? Part 2," Erik Qualman explains that good businesses realize that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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