Yesterday, we took a look at video interviews with half a dozen of the conference speakers who will be at SES London 2009. Today, we'll look at another six of the people who will be making presentations at one or more of the sessions which will be held at the Business Design Centre, 52 Upper Street, Islington, Feb. 17-20, 2009.
Now, what is it worth hearing these top search engine experts speak? Some of them currently have a contract minimum of $10,000 per month. Some of them charge up to $1,000 an hour for consulting. Some of them charge $10,000 to $15,000 for speaking engagements that last 30 minutes to 2 hours. And some of them charge $5,000 to $25,000 for training workshops.
Hey, even with the U.S. dollar worth less than .69 British pounds, you couldn't afford to hire 47 of these the search engine experts to visit your organization for four days.
But you can hear more than a third of them speak at SES London 2009. (The conference is organized into three concurrent tracks, so you can't hear everyone speak - unless you bring a team of three people to the conference. But, that's a topic that I'll tackle next week.)
So, who are these search engine experts and what SEM tips, tactics and strategies can you learn from them - individually and collectively - that will grow your business online? In alphabetical order, here are another six video interviews that were conducted in 2008 with conference speakers who will be presenting at SES London 2009.
First up is Liana Evans, Director of Internet Marketing for KeyRelevance. She's speaking about "Online Video Update - The Next Wave" on Tuesday, Feb. 17, 2009, and she's moderating the "Site Clinic" on Thursday, Feb. 19, 2009. I interviewed Li at SES Toronto 2008 about winning social media strategies from companies such as Dell, Houlihan's, and Loblaw's.
Next up is Cindy Krum, CEO of Rank-Mobile. She's speaking about "Mobile Search Update - The Next Generation" on Tuesday, Feb. 17, 2009. John Mulligan of SEO-PR interviewed Cindy at SES San Jose 2008 about mobile's evolution, its impact on Web connectivity, phones, web browsing, and death of the .mobi.
Next up is Jennifer Evans Laycock, Editor-in-Chief of Search Engine Guide. She's moderating "Social Responsibility in a 2.0 World" on Tuesday, Feb. 17, 2009, speaking about "SEO Through Blogs & Feeds" on Wednesday, Feb. 18, 2009, and teaching the "Reaching Your Audience Through Blogs" training workshop on Friday, Feb. 20, 2009. Andrew Goodman of Page Zero Media, who is also speaking at SES London 2009, talked with Jennifer at SES San Jose 2008 about the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money.
Next up is Michel Leconte, CEO of SEO Samba. He's speaking about "SEO Through Blogs & Feeds" on Wednesday, Feb. 18, 2009. Byron Gordon of SEO-PR talked with Michel at SES Chicago 2008 about their new platform technology that provides SEO campaign management.
Next up is Amanda Watlington, Owner of Searching for Profit. She is moderating the Orion Panel about "Universal & Blended Search" on Tuesday, Feb. 17, 2009, moderating the "Search Advertising Tools" and speaking about "Video & Podcast SEO" on Wednesday, Feb. 18, 2009. I interviewed Amanda at SES Chicago 2008 about how to get the most out of your marketing campaigns in today's economic times.
Finally, there is Richard Zwicky, Founder and CEO of Enquisite. He's speaking on the Orion Panel about "Measuring Success in a 2.0 World" on Tuesday, Feb. 17, 2009. Bryon Gordon of SEO-PR interviewed Richard at SES San Jose 2008 about click fraud.
Now, this is just a sample of the search engine experts who will be conference speakers at SES London 2009. If you want to a more comprehensive list, go to SES London Speakers.
As I mentioned above, I'll take a look next week at the wisdom of bringing a team of three people from your organization to the definitive event for UK and European marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists, including pay per click (PPC) advertisers and search engine optimization (SEO) consultants.
In other words, "If you can't bring 47 search engine experts to your organization, then bring your organization to 47 search engine experts." Okay, so maybe the original English translation by Frances Bacon said something about Mohammad and a mountain. But, a more modern translation would be: Take advantage of the Special Group Discounts for SES London 2009.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.