To buy a link or not buy a link? That is the question that keeps going and going with no good answer. In today's Au Natural column, "The Paid Links Debate Rages On," Mark Jackson offers up some frank talk on the pros and cons of purchasing links.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.