Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is -- not as it exists online, but what motivates it, how it can be answered, and what happens when it truly is delivered -- there may be an answer on where the industry is headed and how to be successful in it. In today's SEM Crossfire column, "We're All Convertibles, And It's Time to Take the Top Down!," Frank Watson and Chris Boggs discuss the future of search marketing accountability.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!