Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. In today's SEM 101 column, "Search Ad Quality Score 101, Part 2," Ron Jones shows you how to create landing pages that will lead to conversions, which is the ultimate goal.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!