Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. In today's SEM 101 column, "Search Ad Quality Score 101, Part 2," Ron Jones shows you how to create landing pages that will lead to conversions, which is the ultimate goal.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.