Rounding Up the Usual Click Fraud Suspects
In a new report by entitled “Anatomy of a Fraudster,” Anchor Intelligence has identified the top four types of click fraud perpetrators. Their research is based on a year of studying traffic patterns and gathering intelligence across their client base.
The four types are:
“Pinpointing the bad guys can be extremely difficult,” said Ken Miller, CEO of Anchor Intelligence. “Much like spammers, click fraud perpetrators have their methods for staying under the radar. Understanding the ‘how’ and ‘why’ behind their actions is essential to preventing their fraudulent activity.”
What do you think about the four types of click fraud perpetrators? Let us know in the comments.
Related Reading:
Click Fraud Declines Slightly in Q2 2008
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
New Yahoo Feature Reports Number of Discarded Clicks
Google Sued for Ad Fraud; Another Class Action Settlement?
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