Microsoft's adCenter has rolled out a couple of new options to sort and filter your data. First up is custom date ranges. Now, you can access data for up to 31 consecutive days from the last two years without running a report.
Secondly, adCenter has brought custom filters, similar to what you might find in Microsoft Excel. For example, you can display keywords with a high spend but low click-through rate (CTR) in order to optimize them for better performance.
Writing on the adCenter blog, Mel Carson says, "Finding the information that is most important to you by applying column filters to your campaign performance grids can help you hide low-performing keywords and let you focus on the high-performing ones."
What do you think of adCenter's updates? Let us know in the comments.
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