adCenter Rolls Out New Custom Date Range & Filter Options for Performance Data
Microsoft’s adCenter has rolled out a couple of new options to sort and filter your data. First up is custom date ranges. Now, you can access data for up to 31 consecutive days from the last two years without running a report.
Secondly, adCenter has brought custom filters, similar to what you might find in Microsoft Excel. For example, you can display keywords with a high spend but low click-through rate (CTR) in order to optimize them for better performance.
Writing on the adCenter blog, Mel Carson says, “Finding the information that is most important to you by applying column filters to your campaign performance grids can help you hide low-performing keywords and let you focus on the high-performing ones.”
What do you think of adCenter’s updates? Let us know in the comments.
Related Reading:
adCenter Offers $1000 in Free Clicks for SEMPO Members
New Campaign Management and Editorial Updates for Microsoft adCenter
Microsoft adCenter Launches Learning Center
adCenter Introduces Dynamic Text Insertion
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now