Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards
Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The four groups are:
The Council of Better Business Bureaus (BBB) is also participating in the effort.
Online advertising data collection has been a concern of politicians and consumer groups. Election years typically see a flurry of activity over the matter and 2008 was no different. From state government efforts in New York and Connecticut to hearings in Congress, online advertising was in the hot seat last year.
It’s nice to see advertising associations take the initiative to create standards, which can hopefully allay some of the fears out there over data collection.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now