SEOOnline Video Spend Up 36% in 2008 Topping $2.12 Billion, Expected to Grow in 2009

Online Video Spend Up 36% in 2008 Topping $2.12 Billion, Expected to Grow in 2009

Online video gross media spend was $2.12 billion in 2008, up 36% from 2007, according to AccuStream. Here’s a breakdown on the details:

  • In-banner video impressions grew by 65% in 2008, and accounted for $1.5 billion in gross media spend
  • Inventory for pre-roll ads expanded by 12.6% in 2008, reaching 18.75 billion total avails, following a 16.8% increase in 2007.
  • Video buys made through rep firms totaled $90 million in 2008.
  • Overlay executions associated with video added $37.6 million.
  • insertion frequency for onsite experiences was capped at 1.5 (content views per avail) on average in 2008, reduced 13.7% from 2007

The forecast for 2009:

  • 27% growth in pre-roll inventory
  • 22.5% growth in gross media spend

Related Reading:
Online Video Views for November 2008 Up 34% Year Over Year
Online Video Wins the 9-5 Hour, Weekdays

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y