Google Maps has updated features for local business ads. First up, the pop up box for a local business listing will now include interactive links for features on Google Maps. These links include "Get Directions," "Street View," and "Save to My Maps."
Secondly, there's a new reporting feature. Available through your account's Report Center, the report offers details on the number of users opening the info window for your business listing as well as how many clicked on the interactive link.
Writing on the Inside AdWords blog, Amanda Kelly said, "Often, Maps users are looking for different information than Search users. The new interactive links and the interaction reports should not only help customers connect with you faster but should also help you understand how to better target Maps users versus Search users. We'll post again on this blog when the new changes to the reporting capabilities take effect."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!