SEO News
Search

Google Maps Adds Features to Local Business Ads

johnson-nathania
by , Comments

Google Maps has updated features for local business ads. First up, the pop up box for a local business listing will now include interactive links for features on Google Maps. These links include "Get Directions," "Street View," and "Save to My Maps."

Secondly, there's a new reporting feature. Available through your account's Report Center, the report offers details on the number of users opening the info window for your business listing as well as how many clicked on the interactive link.

Writing on the Inside AdWords blog, Amanda Kelly said, "Often, Maps users are looking for different information than Search users. The new interactive links and the interaction reports should not only help customers connect with you faster but should also help you understand how to better target Maps users versus Search users. We'll post again on this blog when the new changes to the reporting capabilities take effect."

Related Reading:
Google Maps for Mobile Updates Servers for Easier Local Business Search
Google Maps Adds Richer Data to Search
YouTube Videos Now Part of Google Maps Search Mix


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus