Google Maps has updated features for local business ads. First up, the pop up box for a local business listing will now include interactive links for features on Google Maps. These links include "Get Directions," "Street View," and "Save to My Maps."
Secondly, there's a new reporting feature. Available through your account's Report Center, the report offers details on the number of users opening the info window for your business listing as well as how many clicked on the interactive link.
Writing on the Inside AdWords blog, Amanda Kelly said, "Often, Maps users are looking for different information than Search users. The new interactive links and the interaction reports should not only help customers connect with you faster but should also help you understand how to better target Maps users versus Search users. We'll post again on this blog when the new changes to the reporting capabilities take effect."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!