Online Display Ad Pricing Drops in Q4 2008
Pubmatic has released online ad pricing data for the fourth quarter 2008. They found that ad pricing dropped in Q4, likely due to an all too unstable economy. Here’s what they found:
“Online ad pricing is a reflection of what is happening in the overall economy, and as a result, pricing has dropped significantly in almost all categories in the past year,” said Rajeev Goel, Co-founder and CEO of PubMatic. “However, with overall advertising budgets shrinking, the need for marketers to have more accountable advertising could bring more advertising dollars online in 2009 and start an upward trend as some vertical categories have already experienced.”
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