Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. In today's online promotion & link building column, "Bribing People To Send You Emails With $50 Gift Cards," Sage Lewis shares the results of his own promotion, highlighting some ways to measure success.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!