Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. In today's online promotion & link building column, "Bribing People To Send You Emails With $50 Gift Cards," Sage Lewis shares the results of his own promotion, highlighting some ways to measure success.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!