Last June, Google Website Optimizer launched the Website Workout contest, where companies could submit their websites for analysis. Four winners were chosen and they are:
- Colonial Candle
- Extra Space Storage
- Outrigger Hotels & Resorts
- Team In Training
Google posted a video of Colonial Candle's experience in website testing and landing page optimization, which helped boost their sales by 20% (yes, even in this economy). I know when reading a blog, things like landing page testing can seem very cerebral if you've never done it before. So, check out this video to get a visual sense for what testing can do for your site:
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.