Last June, Google Website Optimizer launched the Website Workout contest, where companies could submit their websites for analysis. Four winners were chosen and they are:
- Colonial Candle
- Extra Space Storage
- Outrigger Hotels & Resorts
- Team In Training
Google posted a video of Colonial Candle's experience in website testing and landing page optimization, which helped boost their sales by 20% (yes, even in this economy). I know when reading a blog, things like landing page testing can seem very cerebral if you've never done it before. So, check out this video to get a visual sense for what testing can do for your site:
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