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Google Offers Free TV Ad Creation with SpotMixer

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Google TV Ads is now offering free tv ad creation with a self-serve video ad creation solution implemented inside AdWords. The solution was developed jointly between the two companies. The video creation tool has been available through a private beta since September. Now, it's open to everyone.

Well placed TV ads are a great way to drive traffic directly to your site or to drive people to search for key terms you're ranking or advertising for.

SpotMixer's platform automatically takes text from existing AdWords text ads and inserts them into tailored ads using dynamically changing templates (in order to offer up multiple ads).

Another plus, especially in this economy, is the ability of companies and agencies to resuse previously developed creative. Photographs, video, and audio can be repurposed in the SpotMixer tool to create ads that are coordinated with search marketing efforts.

Related Reading:
Google TV Gets Boost with NBC Universal Deal
Google TV Ads Gains Another Partner in Bloomberg
Google Lets Marketers Track Impact of TV Ads on Web Traffic
Google Tests TV Advertising
Google Flips Switch on TV Ads, Spot Runner Gets Granular


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