Google TV Ads is now offering free tv ad creation with a self-serve video ad creation solution implemented inside AdWords. The solution was developed jointly between the two companies. The video creation tool has been available through a private beta since September. Now, it's open to everyone.
Well placed TV ads are a great way to drive traffic directly to your site or to drive people to search for key terms you're ranking or advertising for.
SpotMixer's platform automatically takes text from existing AdWords text ads and inserts them into tailored ads using dynamically changing templates (in order to offer up multiple ads).
Another plus, especially in this economy, is the ability of companies and agencies to resuse previously developed creative. Photographs, video, and audio can be repurposed in the SpotMixer tool to create ads that are coordinated with search marketing efforts.
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Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.