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SEW Experts: Are Rankings Still Relevant?

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Search Engine Watch Expert - William FlaizAre we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. In today's SEM agency issues column, "Are Rankings Still Relevant?," William Flaiz wonders if search marketers have been relying on rankings as a crutch, when we should have been looking at the bottom lines.

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