Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. In today's SEM agency issues column, "Are Rankings Still Relevant?," William Flaiz wonders if search marketers have been relying on rankings as a crutch, when we should have been looking at the bottom lines.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.