Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. In today's SEM 101 column, "Web Analytics 101, Part 1," Ron Jones explains that without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!