When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. In today's small business search engine marketing column, "Testing Your Online Business Plan," Carrie Hill advises you to create a business plan, and test viability of that plan before you spend any money on marketing and development.
