Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? In today's Searching for Meaning column, "Is One-Stop Media Buying a Failed Model?," Kevin Ryan asks if it's possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!