Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. In today's By the Numbers column, "Writing Sales Copy For Conversions, Part 2," Tim Ash explains that you're missing an enormous opportunity by not creating a hype-free zone on your landing page.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!