Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. In today's SEM Crossfire column, "A Linking Strategy Is About More Than Just Quality Content," Chris Boggs and Frank Watson remind you to spend the time to develop a sound linking strategy, or no one will ever find your quality content.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.